About
Independent.
Experienced.
Trusted.
More than 20 years of creative experience, applied directly to your business. Work with Daniel from the first conversation through creative direction and finished work.
Before founding Blackstone, Daniel contributed to campaigns for NRMA, Chemist Warehouse, Michael Hill, Ladbrokes, Queensland Government and Keno through his previous roles. Today, he brings that experience to Blackstone’s brand strategy, repositioning and creative work.
Dan Smith, Creative Director · Explore Daniel’s career portfolio
History
The résumé.
Toolkit
Tools of the trade.
Common Questions
What does Blackstone do?
Blackstone is an independent Brisbane creative agency. We deliver brand strategy and repositioning, brand identity and rollout, campaign creative, websites and ongoing creative support.
Who is a good fit?
Established businesses and marketing teams that want senior strategic and creative thinking, and a partner who stays involved through delivery.
Can Blackstone reposition an existing brand?
Yes. We start by clarifying where the business is heading, then recommend whether you need a repositioning, a refresh or a new identity.
Can Blackstone work alongside an internal marketing team?
Yes. Blackstone can lead creative direction, add design capacity, or support your team through a brand rollout or campaign.
Does Blackstone handle strategy and execution?
Yes. You work directly with Daniel Smith from strategy and creative direction through to finished work.
How are projects scoped?
Every engagement starts with a conversation about your business, priorities and the work required. We then provide a written proposal with a clear scope, deliverables and project fee before work begins. Ongoing creative support is tailored to the level of involvement you need.
Does Blackstone work outside Brisbane?
Yes. Blackstone is based in Jindalee QLD 4074, works in person across Brisbane and remotely with businesses across Australia.