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Branding Brisbane

Brand strategy & identity from a Brisbane branding agency.

Your business has evolved. Your brand should reflect it. Blackstone brings together clear positioning, distinctive design and practical rollout to help established and growing businesses move forward with confidence.

Discuss your brand Explore selected work

Every project is scoped around your business, priorities and the work required. · Based in Jindalee, working across Brisbane and beyond

Branding stationery for Beacon Finance Partners and Future Growth Tax and Accounting — presentation folders and business cards on a stone surface

Is your brand keeping up with your business?

Share your website and I’ll personally review how your brand presents, then email you three practical recommendations for greater clarity and consistency.

A complimentary review by Dan Smith. No obligation.

Selected Blackstone work

Brand thinking. Brought to life.

Identity work and creative direction for businesses moving into their next chapter.

Before

Previous Beacon Finance Partners logo with separate lighthouse symbol
Previous Beacon Finance Partners blue lighthouse icon

After

Refreshed Beacon Finance Partners identity with integrated lighthouse symbol and gold accents
Beacon Finance Partners lighthouse badge in navy and gold on white

Beacon Finance Partners

Identity refinement

A refreshed identity for Beacon Finance Partners, refining the lighthouse symbol and wordmark into a cohesive professional presence. The refreshed identity is shown in its navy and white states with the badge symbol, alongside the previous identity. The website launches this week.

Before

Before: original Future Growth Tax and Accounting full logo

After

After: refreshed Future Growth Tax and Accounting full logo
Future Growth refreshed full logo in white on green
Green identity variation

Future Growth Tax and Accounting

Identity refresh and website design

A refreshed visual direction for Future Growth Tax and Accounting, pairing a new identity with a website designed to present the business and its services more clearly. The website is currently in progress.

More selected work

Prime Building Australia identity with a white P symbol and wordmark on the brand's deep blue background

Prime Building Australia

Earlier identity work

Donway Developments logo with an interlocking green double-D symbol beside a black wordmark on white
Donway Developments logo shown in white on the brand's dark green background

Donway Developments

Logo refinement

Gnarly Constructions concept identity with a purple figure holding a lightning bolt above a rounded lowercase wordmark

Gnarly Constructions

Unselected identity concept

Bob the Bugman Pest Control

Logo and business card design

Senior experience

Senior experience. Direct involvement.

Blackstone is led by Dan Smith, whose background spans brand development, creative direction and integrated campaigns for Australian organisations like Keno, Chemist Warehouse, NRMA, Ladbrokes, Michael Hill and more. You work directly with the person shaping the thinking and the design.

Before Blackstone, Dan creative directed the Chemist Warehouse Wellness repositioning and visual identity in 2023.

Experience from a previous role. Not a Blackstone client project.

Explore Dan's broader portfolio
Dan Smith, founder and creative director of Blackstone Design in Brisbane
bs/002 — the founder

Services

Clarity first. Then a brand that carries it.

  • Brand positioning

    Clarify who you are, who you serve and what makes your business worth choosing.

  • Visual identity

    Develop or refine your logo, typography, colour and supporting visual language into a cohesive identity.

  • Brand application

    Bring the identity into websites, presentations, packaging, stationery and everyday communications, with guidelines that help keep it consistent.

These describe available services, not deliverables automatically included in every engagement. Scope is agreed for each project.

Process

A clear path from brief to rollout.

  1. 01

    Understand

    Discuss the business, audience, existing brand and what needs to change.

  2. 02

    Define

    Agree the positioning, creative direction and project scope.

  3. 03

    Design

    Develop the identity and refine the agreed direction together.

  4. 04

    Apply

    Prepare the agreed assets, applications and guidance for rollout.

FAQs

Branding questions, answered

What should I consider when investing in branding?
A strong brand takes more than a generated logo or a collection of assets. It takes experienced judgement: understanding your business, the competitive landscape and how your identity needs to work across websites, campaigns, packaging and everyday communications. Blackstone brings more than 20 years of creative experience to that process, with a focus on quality, clarity and consistency. Each project is scoped around what your business needs, with a clear proposal before work begins.
Can you reposition an existing brand?
Yes. Repositioning starts with understanding how your business has evolved, who you want to reach and where you sit in the competitive landscape. From there, we identify what your brand needs to communicate and which existing strengths are worth retaining. Drawing on more than 20 years of creative experience, we bring that direction into your messaging, visual identity and customer touchpoints. Sometimes that calls for a new identity. Other times, thoughtful refinements create the clarity and consistency you need while preserving the recognition you’ve already built.
Do I own the artwork?
Yes. On final payment you receive full ownership and every working file, including vector logo formats.
Can you work with our internal marketing team?
Yes. Blackstone often sets the strategy and identity, then supports the internal team through rollout.

Related services

Get Started

What's next for your brand?

Tell me a little about your business and what you want to change. We can discuss the right scope and next step.

Tell us about your brand

Tell me what you're planning, and I'll be in touch to discuss the next step.

No obligation No hard sell Fixed-price proposals Work directly with Dan