Branding & Website · Property
Donway Developments
Brand identity, website design and development for a property developer.
- Client
- Donway Developments
- Context
- Blackstone Design
- Role
- Creative Director & Designer
- Categories
- Website Design, Branding, Digital, Corporate
Project overview
A property development business that needed an identity and website with enough presence to sit comfortably alongside the projects it delivers.
Services delivered
- Branding
- Website Design
- UI/UX
- Front-End Development
- Creative Direction
My Role
Creative Director & Designer
Led branding, website design and development.
Collaboration & attribution
Worked directly with the business owner on brand direction, content and project imagery.
The challenge
Establishing credibility for a developer where the audience judges quality visually within seconds.
Design approach
A restrained identity built on confident typography and a calm material palette, then carried into a website where the projects — not the interface — do the talking.
Key features & UX highlights
- Identity system designed to scale across signage, print and digital
- Website layouts built around large-format project imagery
- Clear enquiry path for buyers and partners
- Responsive, accessible front-end build
What's on the site
- Project showcase templates
- Brand-consistent typography and layout system
- Mobile-first responsive views
- Performance-focused image handling
Technology & delivery
- Responsive front-end build
- Optimised image delivery
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Let's talk about your project.
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