Website Design · Construction
Prime Building Australia
Strategy, UX, UI and build for a residential builder's website.
- Client
- Prime Building Australia
- Context
- Blackstone Design
- Role
- Creative Director & Designer
- Categories
- Website Design, Digital, Corporate, Marketing
Project overview
A residential building business needed a website that reflected the quality of its work and made it straightforward for prospective clients to understand the offer and get in touch.
Services delivered
- Website Design
- UI/UX
- Front-End Development
- Creative Direction
My Role
Creative Director & Designer
Led strategy, UX, UI design and website development for the business.
Collaboration & attribution
Delivered directly with the business owner and their team, who supplied project photography, content input and commercial direction.
The challenge
Building trust quickly in a considered, high-value purchase where visitors compare several builders before making contact.
Design approach
Started with the enquiry journey and worked backwards: clear service structure, generous project imagery, plain-language proof, and a contact path that is never more than a scroll away.
Key features & UX highlights
- Conversion-led page structure focused on enquiry
- Large project imagery treated as the primary proof
- Responsive layouts designed mobile-first
- Fast, accessible, standards-based build
What's on the site
- Service and project pages with a consistent template system
- Prominent enquiry paths on every screen
- Optimised responsive imagery
- Analytics and enquiry tracking wired in
Technology & delivery
- Responsive front-end build
- Optimised image delivery
- Analytics and enquiry tracking
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Let's talk about your project.
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