Digital · Content & motion
The Toothbrush Song
A playful oral-health content piece built for reach with a young family audience.
- Client
- The Toothbrush Song
- Context
- News Corp Australia
- Role
- Head of Art
- Categories
- Campaigns, Digital, Creative Direction, Marketing
Project overview
A light, character-led oral-health content piece aimed at families — the kind of work that has to be genuinely charming to earn attention rather than interrupt it.
Services delivered
- Creative Direction
- Motion Graphics
- Digital Design
- Campaign Design
My Role
Head of Art — News Corp Australia
Led creative direction and design for the content piece within the News Corp commercial content team, working alongside writers, producers and animators to bring the concept to screen.
Collaboration & attribution
A collaborative production involving writers, producers, animators, client stakeholders and the wider commercial content team. My role was creative direction and design leadership.
The challenge
Making a health message feel fun for children and reassuring for parents at the same time, inside a short content format.
Design approach
Art direction leaned into simple, tactile character shapes and a soft, friendly palette so the message stayed warm and age-appropriate rather than clinical.
Creative highlights
- Character-led art direction with a soft, tactile visual language
- Message tuned for both children and parents
- Design direction carried through to motion
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