Retail · Campaign creative

Chemist Warehouse — Campaign Assets

Retail campaign assets delivered at national scale with a consistent creative standard.

Client: Chemist Warehouse
Context: News Corp Australia
Role: Head of Art
Categories: Campaigns, Retail, Creative Direction, Marketing, Print, Digital

Project overview

One of Australia's most recognised retail brands, with campaign activity that runs constantly and has to communicate value clearly at a glance.

Services delivered

Campaign Design
Creative Direction
Graphic Design
Print Design
Marketing Collateral

My Role

Head of Art — News Corp Australia

Led the creative team delivering campaign assets for News Corp, ensuring creative excellence and execution while collaborating with wider commercial, editorial and client teams.

Collaboration & attribution

Produced with the client's marketing team, News Corp commercial and editorial teams, writers, designers and production staff. My contribution was leading the creative team and safeguarding execution quality.

The challenge

Very high asset volume, strong existing brand recognition to respect, and the need to communicate offers quickly across print and digital placements.

Design approach

Led the creative team on hierarchy, typography and layout discipline so promotional density never came at the cost of legibility, and every asset stayed recognisably on brand.