Gaming · Creative leadership
Ladbrokes — In-House Creative Department
Building and leading the internal creative function behind national campaign output.
- Client
- Ladbrokes Australia
- Context
- Ladbrokes Australia
- Role
- Head of Creative
- Categories
- Creative Direction, Campaigns, Gaming, Branding, Digital, Print, Marketing, Photography
Project overview
An in-house creative department supporting a national wagering business — campaign after campaign, across broadcast, digital, retail, sponsorship and experiential, at speed.
Services delivered
- Creative Direction
- Campaign Design
- Branding
- Digital Design
- Print Design
- Motion Graphics
- Photography
- Marketing Collateral
My Role
Head of Creative
Led the internal creative department responsible for national campaigns, sponsorships, retail, digital, experiential and broadcast creative across the Australian business.
Collaboration & attribution
Departmental work delivered with designers, writers, producers, photographers, developers, marketing stakeholders and agency partners. My role was creative and team leadership across that group.
The challenge
A crowded, highly competitive category with compliance obligations, constant deadlines and a lean internal team expected to deliver at national scale.
Design approach
Built the function around a toolkit mindset: every promotion started from a proven, on-brand system rather than a blank page. That kept quality high while the team absorbed a heavy, always-on workload.
Creative highlights
- Built and led the in-house creative function
- Campaign toolkit approach for repeatable, on-brand output
- Creative spanning broadcast, digital, retail, sponsorship and experiential
- Brand consistency held across a very high volume of work
Outcomes
Consistent, on-brand campaign creative delivered at national scale from a lean internal team.
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