Gaming · Campaign creative
Keno — Commercial Content & Campaign Creative
Creative quality and design direction across commercial campaign deliverables.
- Client
- Keno
- Context
- News Corp Australia
- Role
- Head of Art
- Categories
- Campaigns, Gaming, Creative Direction, Marketing, Digital, Print
Project overview
Commercial content and campaign work for a well-known Australian gaming brand, produced through News Corp's commercial creative team across multiple formats and placements.
Services delivered
- Campaign Design
- Creative Direction
- Graphic Design
- Digital Design
- Print Design
My Role
Head of Art — News Corp Australia
Led the News Corp creative team responsible for the commercial content and campaign deliverables, overseeing creative quality, design direction and execution while collaborating with internal stakeholders, agency partners and the client.
Collaboration & attribution
Team-delivered work involving the client, agency partners, internal commercial stakeholders, designers and producers. My role was creative leadership and direction, not individual authorship of all assets.
The challenge
High output, tight timelines and a category with strict compliance and tone considerations — all while keeping the creative distinctive rather than generic.
Design approach
Set the design direction and creative standard for the team, then oversaw execution so every deliverable held the same level of craft regardless of format, size or deadline.
Creative highlights
- Design direction and creative quality control across the deliverable set
- Consistent craft maintained across a high volume of formats
- Close collaboration with client, agency partners and internal stakeholders
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