Corporate · Campaign creative
NRMA — Integrated Commercial Campaign
Commercial content creative delivered inside a broader integrated campaign.
- Client
- NRMA
- Context
- News Corp Australia
- Role
- Head of Art
- Categories
- Campaigns, Corporate, Creative Direction, Marketing, Digital, Print
Project overview
A national motoring and roads brand running an integrated campaign through News Corp's commercial content division, spanning editorial-style digital placements and print executions.
Services delivered
- Campaign Design
- Creative Direction
- Digital Design
- Print Design
- Graphic Design
My Role
Head of Art — News Corp Australia
Led creative execution and delivery for News Corp's commercial content team as part of a broader integrated campaign involving multiple stakeholders.
Collaboration & attribution
A collaborative campaign involving the client, agency partners, commercial and editorial teams, writers, producers and designers. My role was leading creative execution for the News Corp commercial content team.
The challenge
Balancing the client's brand requirements, the publisher's editorial standards and the practical constraints of high-volume multi-format delivery on a campaign timeline.
Design approach
Creative direction focused on translating the client's campaign platform into commercial content formats that felt native to the publishing environment while remaining unmistakably on brand.
Creative highlights
- Creative direction across digital and print commercial content formats
- Art direction that respected both brand and publisher standards
- Delivery managed inside a broader integrated campaign structure
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